Despite the fact that a relatively small fraction of the overall population uses the internet, social media sites are extremely popular in India.
An estimated 60% of all Indian internet traffic is to social media sites. In absolute terms, social media sites had over 19 million unique visitors from India between December 2007 and December 2008.
The most popular social media sites in India are Orkut, followed by Facebook, and then Bharatstudent.com.
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